If you are running a PR strategy, you need success from the start. Without a strong start, your efforts will be in vain. Organizing what you will do and when can be consuming and challenging. However, if you fail to do this early on, you will find that your PR efforts will fall flat. Having the right approach to your new PR strategy is crucial for success.
Learn From Previous Strategies and Campaigns
You need to learn from other strategies and campaigns you have followed previously. Learn what worked well and understand what was not successful. Looking back at previous strategies and campaigns, did you get the reach or impact that you wanted? Did you get a conversion rate, and was interest raised? Were you using the right tone in your campaigns? Learning lessons can save you time and money.
Ensure all PR is Delivered Effectively
Think about the tone, the content, and even the location within which PR is delivered. Also, think about where you will deliver your PR strategy. For instance, will you deliver online, or will you require a physical location such as the M1 Business Centre? A location can give you more of a presence. If you are hiring a location or meeting room, ensure it has the facilities and setup that you need for effective delivery. Ensuring that PR is effective is essential. If you are not delivering correctly, it will have an impact on how the message is seen and received by your target audience. When you are delivering all methods of PR, always try and think of the outcome first. Then work your way backward from what you would like to achieve.
Remember Your Target Audience
Always think about your target audience for any PR you choose to release, whether it be a press release or information about a new service. If you are not putting your target audience first, you are going to find that your efforts are wasted. You may also find that you end up missing the mark as you haven’t thought about what your audience wants (and you haven’t listened to them either).
Focus on the Message You Want to Deliver
For each bit of PR that you put out there within your strategy, you need to have a key message. This message may signal that you want your audience to buy or try something. If there is no message behind (or within) your PR efforts and PR strategy, then you will struggle to get results. Decide what message you will send each time before making a commitment. Think about if the message or call to action will be the same or if it will be different.
Objectives and Goals
All PR strategies have to have an objective that they are working towards achieving. If you do not have goals and objectives within your PR strategy, then efforts will be pointless. You must understand what you want PR to do and what impact and effect you want it to have. When you can do this (and have the objectives and goals in place), you can then start working towards a vision.
