53.3% of web traffic comes from organic searches.
One crucial factor that influences the results is search engine optimization (SEO). Using this improves the quality and quantity of traffic to a website. It boosts brand awareness, customer experience, and other marketing initiatives.
Did you know there are many SEOs you can use? Read on to discover the types of SEO and how to use them.
1. On-Page SEO
When it comes to improving site visibility, managing your on-page SEO is the easiest way to do it. It guides users in navigating the page by enhancing the website elements. On-page SEO includes title tags, images, meta descriptions, and URL structure.
Google encourages websites to post helpful content. Original, high-quality, and search-optimized articles are more likely to generate traffic. To ensure accessibility and findability, use keywords throughout your content.
Using SEO for websites allows search engines to understand what your page contains.
2. Off-Page SEO
Are you familiar with word-of-mouth referrals? Off-page SEO is one of the types of SEO you can use to drive traffic to your website. These SEO trends happen outside your website through different tactics.
Using backlinks, online reviews, and brand signals increases the exposure of your business. Off-page SEO makes your website appear trustworthy and relevant to users.
Improving off-page SEO can be difficult without professional help. Find more information here about SEO services to boost your website.
3. Technical SEO
As the name suggests, technical SEO deals with the backend elements of a website. It refers to factors that affect a website’s crawlability, speed, and user experience.
Technical SEO maintenance requires regular website assessments. You must track its performance and address errors for comfortable navigation. Slow-loading pages, broken images, and other technical difficulties affect user experience.
When any of this happens, it can lead to a higher bounce rate. You can ask for help from an SEO firm, a web developer, or any tech-savvy professional with your technical SEO. They can fix site errors, avoid duplicate content, and increase page speed.
4. Local SEO
If you have a brick-and-mortar business, local SEO is crucial to increasing foot traffic. Local SEO focuses on regional search results. Through local tactics, your business can appear for local searches.
For instance, your business is a coffee shop. When a person looks for a coffee shop in your local area, your business appears in the search results. Like other benefits of SEO, local SEO can boost your online presence and promote your business in your community.
Add your business name, address, and contact number to every page. Next, input the correct details on local directories, social profiles, and business listings.
What Are the Different Types of SEO?
Availing of SEO services improves the accessibility of your website. It allows search engine users to find your page using specific keywords. You can guarantee to generate traffic, boost brand awareness, and attract potential customers.
Understanding the different types of SEO is the first step to using them effectively. From content to geographic location, SEO can drive traffic to your small business. Check out our other blog posts to learn more about improving your business website.