No matter whether your company is a brick-and-mortar operation or an entirely online affair, your online presence is vital to your success. Your digital presence is how most of your customers will attempt to learn about you.
It’s how many will make a purchase. It’s also where customers and investors will turn to to find out what your company stands for and what it is trying to do.
It is also the most important conduit for business marketing and attracting both new and repeat customers alike. So, how do you build a brand online if you’re starting from scratch? Read these essential tips to find out.
Do SEO Right
When it comes to online business branding, the first thing you will find when researching online is countless marketing gurus beseeching you to “use SEO”.
But what does this really mean in 2023? SEO, or search engine optimization, describes how you can tweak your website and online presence to game Google’s algorithms and show up at the top of search results.
It has been around for a long time, but the rules of engagement have changed. For example, instead of keyword stuffing your content, you should focus on attracting high-quality backlinks to your site.
To get you started, there is a backlink checker linked here that will show you exactly which websites are currently linking to your business pages.
With digital marketing, it’s easy to think that more is always more. However, it pays to be selective about where exactly you build your online presence.
For example, if your target audience is 45 to 55 year-olds, spending all of your resources on building a Tik Tok presence might be a waste of time.
Meanwhile, if your customers are unlikely to make a purchase directly through your website, you don’t need to spent a stack of cash building the perfect digital payments infrastructure. Know your audience and build your online company branding around them.
Pay for the Ads
This is often the last thing that business owners want to do, particularly if they are new to digital marketing. However, paying for online ads is more valuable than ever in 2023.
In a totally saturated digital ecosystem where there are a million different voices competing for the attention of your customers, paid ads are often the only effective way to reach them. Building an organic online brand takes time, which is why paid ads are so important for newer companies look to raise awareness.
At the end of the day, the numbers speak for themselves, and paid ads continue to be the more effective way to drive traffic, leads, and conversions.
You Can’t Build an Online Brand Overnight
Your online presence is more closely tied to your business success than ever before. However, you don’t need to panic if your company website isn’t there yet.
Building a successful digital brand takes time, effort, and know-how. It might seem like a big investment, but the results will pay off.
For actionable advice on how to build your online presence, we have got you covered. Make sure to consult our expert Digital Marketing guides for insights you can use.